With the impending rains and floods, the customer was forced to evacuate their facility. It would be another two weeks before they could get back to the facility to assess the situation and any possible damage. Their main concern was getting their vital galvanizing line buck up to speed as quickly as possible. They were astounded to find that all 9 Yamada pumps had been completely submerged by the flood waters for nearly two full weeks. The customer wasn’t certain if any of the pumps would perform and may have been damaged after being under muddy water for such a long period of time.
WITH SOME HOPE AND TREPIDATION, COMPRESSED AIR WAS APPLIED TO THE PUMPS AND …. ALL NINE PUMPS STARTED IMMEDIATELY, WITHOUT ANY DELAY!SEE WHAT YAMADA HAS TO OFFER!
As I think back on this story, it reminds me of the “torture test” advertisements used in the old Timex® watch TV ads made popular by newscaster, John Cameron Swayze, who hosted the spots.
A number of these ads subjected the watches to a myriad of trials. For over 20 years, well into the 1970s, Swayze appeared in the advertising series with one kind of Timex watch or another being subject to various physical challenges to prove their durability, shock resistance, and/or superior waterproofing. In showing the durability of the watch he stated, “It takes a licking and keeps on ticking.”
Yamada’s slogan states that “The Proof’s in the Pump®” and in my experience over the years, I have seen Yamada outlast and outperform the competitor’s pumps. So, if I could add my own little catch phrase, “Yamada pumps take a thumping but keeps on pumping!”
TRIAL A PUMP!
TIMEX is a registered trademark of Timex Group USA, Inc.